Tuesday, December 19, 2017

A Guide to the Best Jeans for Petite Women

As someone who is 4'11" shopping for jeans is a constant struggle. Finding clothes that fit can be a challenge, especially if the brands you like don't make specialty petite sizing. When it comes to jeans, the biggest problem is usually length, but it doesn't end there. Some petite woman also struggle with waist sizing due to the proportions of the jeans being created for a different body type.

If having every single pair of jeans you own hemmed to a proper length sounds a little to exhausting to imagine—we're here for you. No more considering shopping in the kids section, no more chopping off the ends of your jeans and hoping that the frayed look never goes out of style.

We are here to help you find full-length jeans that will actually fit, flare jeans that are proportional perfect for you, and jeans that have all the fun details that those tall girls get to wear. Below, we picked out the best petite jeans from our favorite denim fit experts from J Brand, Joe's Jeans, NYDJ, Hudson Jeans, and more. Scroll to shop them now.

1. J.Crew

The boyfriend trend is always a tough one to master when you have short legs, but J.Crew has given us the slim boyfriend denim in petite sizing so we can jump on the relaxed street style sensation.

2. 7 For All Mankind

7 For All Mankind has a few of what they call 'tailorless' styles which have an extra short inseam to avoid a trip to the tailor.

3. J Brand

J Brand offers a collection of styles in petite sizing (cue the choir) the high-rise super skinny will help to elongate your legs.

4. NYDJ

NYDJ is the one stop shop for petite denim, with an extensive petite selection you will find all your favorite styles and silhouettes.

5. Gap

We are jumping on the trendy denim train with a petite tracksuit-inspired jean.

6. Joe's Jeans

A dark wash boot cut is always flattering especially when it has been created in a petite silhouette.

7. Hudson Jeans

It is a struggle to find a good bootcut with proper proportion when you have such a short inseam, but thankfully Hudson has created a the perfect pair we are dying over.

8. Mother

Mother happens to be one of my favorite denim brands and although they don't have petite sizing all their denim styles come in size 23, which I find to be a great size for petites (especially when it comes to their cropped flares!).

Tuesday, November 14, 2017

We Found the Best Holiday Dresses for Your Body Shape


Ugh, we know. You procrastinated long enough and now you're without a dress for whatever parties you still have to attend, including New Year's Eve. Well, consider this the one and only time that waiting until the last minute will be in your favor—we found the best holiday dresses, and we did it by body type too.

Got a long and lean silhouette? Embrace your supermodel height with a sinuous midi- or floor-length dress that easily skims over your frame. And if you're petite, go for minis that range from girly ruffled tiers to cute one shoulders. Bordeauxs and reds are champions of the season, which is perfect because the shades look great on all skin and body types. Scroll through to find your perfect dress that you'll wear for the rest of the season and maybe even for the rest of your life, because these are that good.

1. BODY TYPE: CURVY + HOURGLASS

Look for: Flattering fit-and-flare silhouettes in structured fabrics. For added sex appeal, try curve-clinging cuts that highlight your hourglass figure.

2. BODY TYPE: Round

Look for: Swingy trapeze numbers, simple shifts, or empire-waist cuts to create dimension around a round tummy.

3. BODY TYPE: ATHLETIC

Look for: Body-hugging designs that not only show off your hard-earned muscles but also create curves in all of the right places.

4. BODY TYPE: LONG & LEAN

Look for: Ankle-grazing and calf-length, diaphanous dresses in the form of slips and body-framing sheaths.

5. BODY TYPE: PETITE

Look for: Easy minis that won't overwhelm your frame. Find drama with girly ruffles or bold color.

6. Inverted Triangle

Look for: Details—like sweet ruffles, sexy cut-outs, or one-shoulder silhouettes to balance a top-heavy silhouette.

Tuesday, October 31, 2017

Can You Guess Dolly Parton's Biggest Fashion Regret?

Dolly Parton is known for her sequin-flavored fashion taste, but the country singer never takes her style too seriously. After all, the witty star once famously said: "You'd be surprised how much it costs to look this cheap!"

Even with her laid-back attitude, though, Parton's not immune to fashion regrets. Recently, the icon sat down with People and spilled all about her most memorable wardrobe malfunctions.

"My last fashion disaster — that happens all the time, because I'm always wearing clothes too tight," Parton revealed. "I buy them small, and then I have them taken in, usually." But when forced to to choose a single biggest disaster, Parton honed in on a dress she wore to the 1978 Country Music Association Awards.

"My whole dress popped right up through the middle, just about the time I was going up for an award," she shared. "I had to borrow a coat, or somebody's shawl, to hold over me. Remember that, back years ago?"

Dolly has spoken about the 1978 incident before, telling People last year: “I remember thinking this is such a beautiful dress, but the fabric is so delicate! I thought, 'Man, as tight as I wear my clothes…' — and I was a little hefty then anyway! – I thought 'I hope this all holds together! When they called my name, I felt something creeping up my stomach and I thought, 'Oh My God — my dress is coming apart!' And I thought 'What am I gonna do?'" Luckily, Kenny Rogers' ex-wife Marianne Rogers came to the rescue, lending Dolly her fur stole.

The country icon 'fessed up to the incident when she took the mic that evening, telling the crowd: "I had this dress made in case I won and about five minutes ago, I was hoping I wouldn't win because I busted the front out of it!” she said at the time, adding to raucous laughter from the crowd, “But my daddy says that's what I got for putting 50 pounds of mud in a five pound bag!'”

For the record, we can't recall any incidents in which Dolly was less than total perfection. And at the moment, her appearance at the 2017 Emmy Awards with 9 to 5 castmates Jane Fonda and Lily Tomlin is pretty much our favorite thing. But Dolly, listen: if you ever need to borrow a coat again, call us.

Tuesday, October 24, 2017

Getting the scoop on fall fashion can be fun and unique experience

Every year I try to get to an event or two during Philly Fashion Week (PFW), just to be a part of the excitement and see what Philly's designers are presenting to the fashion world. Let's face it, PFW is not just plain old fun, but rather, it's more of an experience! Philly's Fashion Week isn't stuffy and serious, only for the swanky rich, famous and connected, like New York's Fashion Week or L.A.'s, or Paris' or London's shows appear to be. Truthfully, I have never attended all of those international shows, so I am only guessing what they are like, based on the movies and news clips that I've seen. But I have been to PFW more than once, and everyone who wants to go or has the interest is invited to join in the fun and glamorous pizazz of this weeklong, full-of-life party for Philly-area 'phashionistas.'

Although there were many fashion shows and events during the week-long PFW (Sept. 18-23), including a show at Macy's in Center City and an afternoon children's fashion show, I could only attend one event this year. I chose the Friday night Runway I show located at Dilworth Park, right smack in front of City Hall. This year's venue was a breathtaking scene with the fountains and lights at night. The event looked just like something one would see at New York Fashion Week, with tents, lights, a long runway for models wearing the city's hottest fashions, a PFW backdrop for photo taking, photographers milling around with expensive cameras with long lenses and attendees glammed up in outfits that you'd only see, well, at a Fashion Week. There was even a trunk show following the runway extravaganza.

Some of the outfits off-stage, worn by those in attendance, were just as all-out, over-the-top and eye-catching as the outfits worn by models in the show. In fact, half of my amusement that night was checking out the outfits that people chose to wear to the show — the high boots, flowing overcoats, high heels higher and more exotic than I had ever seen before in person, unique hats, and all kinds of other ensembles that screamed, "Look at me, look at me,” so that is what I did throughout the night. I looked at them — one extreme outfit after the next. The operative word of the night was "glam,” and I really enjoyed seeing guys and ladies dressed to the nines for the evening of fun and fashion.

The designers that showcased their work during the Runway I show were; Love Cili, J. Pratt, Victoria Wright Designs, Ke' Collection, Mariah Lynn Designs, Shahedah Textiles, Tertu Designs, Burning Guitars, Shrutis Designs, Steel Pony, Clarence Clottey London, and Laura Gomez, Dominique Albertini and Amira Myers from the Moore College of Art.

Most of the outfits on the catwalk were way over the top. In other words, I can't picture too many average people who would wear them out in public, although I don't want to generalize. There were definitely many that would look stylish, flattering and smart on the under-35 population. I attended the fashion show with my two daughters, so every other outfit or so, I would have to lean in to ask what these younger-than-me ladies thought of a piece on stage. I did this to confirm that it wasn't just my age preventing me from fully understanding the beauty of certain pieces.

In all honesty, some of these designers presented hats that had to be 2 feet tall, women's shirts that were completely see-through, dresses that looked like sewn-together shredded rags, men's jumpsuits that were brightly colored and patterned (Thinking as hard as I could, I could not come up with a single guy that I know who would wear one), and a men's outfit that consisted of two blankets sewn together. I felt stupid as I watched the room erupt into a standing ovation and applause, because I just didn't get how the blanket outfit worn on top of a pulled-around-the-face hoodie was a fashion statement. This is the night that I learned a valuable lesson.

I always wondered why designers had so many outfits in a show that seemed unpractical, ridiculous, outrageous and — do I dare say — often quite hideous. It was at this show that I learned from the experts sitting near me, that fashion designers purposely make these outlandish fashion statements on the runways because they get people to pay attention and talk about them and their collections. They take the risk because they want to entertain, be remembered, stand out from the others and create publicity and noise by their outrageousness, their out-of-the-box, off-the-charts creativity. Designers rarely get noticed by parading hum-drum ensembles on the runway. I had never realized that designers created some of these fashions just to get noticed and get people talking about them, not really for the clothes' street value wearability.

Runway designs are a form of wearable artwork, I was told. The emphasis is supposed to be on beauty and innovation, not functionality. Now I know.

Tuesday, October 17, 2017

5 reasons plus-size style is in the spotlight

Nearly 70 percent of women in the U.S. wear a size 14 or above. So why, then, do these shoppers only make up about 16 percent of total apparel sales, according to market research firm NPD Group?

It comes down to options — particularly, a lack of them in stores that cater to this group. Meanwhile, 78 percent said they'd be willing to spend more on clothing if more designers offered something in these sizes, reports a recent study by plus-size startup Dia & Co, which surveyed 1,500 women who wear a size 14 or up.

At last, the fashion industry may be wising up to this disparity, as well as the money that could be made for brands that address it with more choices for more sizes. At New York Fashion Week this season, plus-size clothing had its strongest showing on the runway in recent memory — or maybe ever. In several cases, fashion for all was celebrated with straight and plus sizes each having their turn in the spotlight.

Here are five ways plus-size style stole the show and the designers who helped make it happen.

1. "A banner season for body diversity": For the first time in New York Fashion Week history, plus-size models walked in 12 shows, with a total of 90 being cast, according to the FashionSpot's biannual Diversity Report. That's up from 26 models last season and 16 last fall. At the February 2016 shows, just four were featured.

2. Sharing the runway: Several noted designers had a mix of straight and plus-size models walk in their shows. Christian Siriano included 10 curvy models in his cast — the most in a show that wasn't entirely full-figured fashions. Chromat, Michael Kors, Prabal Gurung, Tracy Reese, Tome, Eckhaus Latta and Anna Sui were some others who followed suit.

3. Exclusive shows: Two shows at New York Fashion Week were devoted to plus-size style. Canadian brand Addition Elle, whose moto is "style isn't limited by size," unveiled a see now/buy now collection of relaxed bombers, shirt dresses accented with corset belts, striking lace eveningwear and sparkly sheath dresses. Supermodel Ashley Graham also debuted her latest lingerie pieces for the brand. Torrid, which serves sizes 10 to 30, showed off selections for spring, including a mix of edgy looks (black bodycon dresses, dark denim, netted layering pieces, etc.) and playful florals.

4. Speaking up: Lauren Chan, an editor at Glamour magazine and former model represented by Ford, modeled a red halter-style swimsuit with white piping for the swim and sport brand Chromat. But when she was bombarded with body-shaming comments, mostly from men, she said on social media, she didn't shy from the limelight. "My whole body of work as an editor is focused on redefining the social norms about size and on making women feel valued no matter what they look like. Period," she wrote as part of her response on Instagram. Glamour also sounded off with more supportive comments.

5. Conference call: While runway shows unfolded across Manhattan, theCURVYcon conference brought together some of the industry's leading brands, stylists, bloggers, media personalities and more for a body-positive experience, complete with shopping, fitness sessions and panels. Homegrown ModCloth was on site to share its wide selection of styles in a range of sizes.

Tuesday, October 10, 2017

How cycling shorts became the height of fashion

What are they? Black cycling shorts.

Ah, yes. I think I've seen these. Are they the things I get stuck behind whenever I drive uphill on a sunny Saturday? That's right. Cycling shorts are tight, stretchy leg coverings that stop above the knee and often contain the bottom, thighs and genitals of an obsessive pedaller.

Oh, believe me, I can see exactly what they contain. I have to stare at them for hours while I wait to overtake. My sympathies.
Ride in style: our pick of women's cycling fashion – in pictures
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But it is practical to wear them for a long bike ride, I suppose. Absolutely. They are aerodynamic and allow your legs to move freely while you exercise. And they keep you relatively warm and dry.

I achieve the same effect by placing myself inside some kind of building, such as a house or pub. Each to their own. But, of course, cycling shorts are at the cutting edge of fashion.

No, they're not. Oh yes they are. Black cycling shorts were part of Dior's and Dolce & Gabbana's latest catwalk shows. Both Kendall Jenner and Bella Hadid have recently been seen wearing them.

While pedalling up Ditchling Beacon? No. While prancing about being famous.

Did they have those padded bottoms? The shorts?

Yes. I don't believe so. These are designer shorts, remember, from labels such as Vatanika. Think of them more as cut-off leggings.

OK. And they don't absolutely have to be black. Naomi Campbell wore white ones at Off-White's catwalk show in Paris.

Can they have brightly coloured sponsors' logos all over them? They cannot.

So what will become fashionable next? Metal clips on the soles of high heels? Weird, creepy goggles? A water bottle strapped to your clutch bag? Puncture repair kits? I doubt it. This trend is more about the skintight silhouette than any great devotion to cycling. It's not as if fashion models and competitive cyclists have much in common, after all.

Apart, of course, from a reputed fondness for leg-shaving? Yes. Apart from that.

Do say: "Bringing together the luxuriant shine of kangaroo leather and the punk aesthetic of detachable metal studs, football boots are the perfect choice to finish any weekend outfit with éclat."

Don't say: "Accessorise with shin pads."

Tuesday, September 26, 2017

Top 10 Best Wedding Outfits for Dogs

Are you obsessed with your dog? Many dog owners are, to the point that dressing them up in things like doggie sneakers is a must. I know how it is — my wife and I have three dogs and we're obsessed with them. We don't go so far as to dress them up regularly, but if we were to get married today, you can bet we'd invite them to the ceremony.

If you're planning a wedding that your dog gets to attend, make the most of it by dressing them up, too. There are a variety of roles your dog can play as either a member of the wedding party or as a fashionable guest. It's a special day, you've paid for the photographer, and your friends and family will all be assembled, so it's a perfect opportunity to put your dog in an adorable costume for all to see.

We've discussed dog costumes in the past, and we know how much everyone gets a kick out of seeing a dog pose as a human. For this list, we've suggested outfits for each role a dog might play in your big day. If you've got multiple dogs, you can find a separate role for each of them, even if it's just distinguished guest.

The best part about all of these outfits is that unlike your wedding dress, any of these can be worn more than once. Holiday celebrations, parties, or other landmark events are all good times to toss a tux on your dog and parade them around.

As your wedding day approaches, don't forget about these top ten best dog wedding outfits so your pup can participate, too.

1. Dog Wedding Dress: Rubie's Classics Collection Pet Wedding Dress Costume

While you can't marry your dog (please, please do not attempt to marry your dog), we all know at least one person who might say something along the lines of, "Marrying me means being married to my dog, too." You know, the people who love their dog so much that any potential partner must learn to love them nearly as much. If you feel that way, you can toss a wedding gown on your dog to match the one you or your intended will be wearing. This lacy ruffle dress complete with veil comes in six different sizes to fit just about any dog. As an alternative, the "Yappliy Ever After" dress from East Side Collection is also very nice.

2. Dog Tuxedo: Alfie Pet by Petoga Couture Oscar Formal Tuxedo

As with the bride, your dog can be dressed up like the groom, too, though this will work for a best man, groomsman, or just a very fashionable guest. This is a fully lined formal tux, available in eight different sizes. The set includes two ties — one red and one black — so you can match the style of your wedding. The subtle pinstriping adds a fashionable, if non-traditional, flair. Other options include the East Side Collection tux which goes with the wedding dress mentioned above, or the simpler I See Spot Tuxedo Shirt.

3. Dog Ring Bearer: I See Spot's Ring Bearer Pet Bandana

The most popular function for a dog at a wedding (or the proposal that comes before it) is probably ring bearer. Having your dog run down the aisle with the rings is a pretty easy thing to accomplish, so this is a good job for them. Make it official with this bandana that declares their special function for the day. Simply tie the rings to the included ribbon and send your dog up to the altar.

4. Dog Flower Girl: Kirei Sui Ivory Rosettes Tutu Party Dress

With a little bit of outside help, your dog can also perform the role of flower girl (girl part not necessary). This dress is covered in little rosettes to perfectly style your pup as the bringer of flowers.

5. Dog Bridesmaid: Genuiskids Dog Rose Princess Lace Dress

Even for most humans, being in the wedding party means being a bridesmaid or a groomsman. Dress up your dog in one of these fantastically over-the-top bridesmaid dresses. You choose between pink or purple among six different sizes that are mostly aimed at smaller breeds.

6. Dog Groomsman: Zunea Small Dog Clothes Shirt Overalls Outfit

I'm going to a wedding this year (no dogs invited, for some reason) as a groomsman. The selected attire is a pair of slacks, a white shirt, tie, and suspenders. Put together, it looks an awful lot like this outfit. If you want your dog to be a groomsman at your wedding, this makes a pretty dapper option and comes in five sizes, again aimed at smaller breeds. It's a handsome, classic look.

7. Dog Best Man or Maid of Honor: Hello Hazel Company Best Dog or Dog of Honor Bandana

As the cliche goes, a dog is a man's best friend. And a best friend is likely to be the best man at a wedding. Declare your dog as such with this U.S.-made, professionally screen printed burlap style bandana complete with bow tie. The Dog of Honor bandana swaps the tie for flowers, if you prefer.

8. Dog Bow Tie: Bingapet Diamond Bow Tie Pet Collar

If your dog is simply a guest at your wedding, adorning them with a bow tie can provide just enough of a look to fit in. Of course, casual bow tie wear for dogs has been popular for awhile now, but if your doesn't yet have one, a wedding is a perfect excuse. This one comes on a rhinestone-studded collar in red, black, or pink across three sizes.

9. Casual Dog Wedding Guest: Fitwarm Casual Dog Plaid Western Shirt and Bowtie

Perfect for casual fall weddings (the best kind, in my opinion), your dog can arrive as the consummate guest in this cozy shirt and tie combination. Dressy enough for a special occasion, but not in danger of outshining the bride or any of the wedding party.

10. Dog Wedding Announcement: TooLoud Personalized Mr and Mrs Design Dog Bandana

Whether at the reception or on the honeymoon — dogs go on honeymoons, right? — this personalized bandana will announce your recent nuptials to the world. Enter your name and year or date so your dog can sport this personalized celebration of your marriage. Rather than the MC at the reception making the announcement, just send your dog running in wearing this.

Tuesday, September 19, 2017

Faff-free party dresses and duvet coats

It is is late August, which can only mean one thing: we now declare the new fashion season open. Here's how to use the upcoming trends to help you achieve your best autumn ever.

If you want to get promoted … wear red

There's lots of talk this season about the appeal of tonal dressing – ie wearing the same shade head-to-toe. The Kardashians have been on this for ages, but the catwalk moved it on by spinning the colour wheel to red, AKA the no-brainer 80s-worthy symbol for power. It's indisputably the colour of the season and the death knell for the ubiquitous millennial pink. A pair of red boots puts a pleasing full stop on any office look on a day when you haven't got the bandwidth for Dulux-style colour matching.

If you want to have 10 minutes extra in bed every morning … wear a long-sleeved dress

Seen everywhere from Erdem to Michael Kors and Dries Van Noten, the long-sleeved floral dress is not only pretty, but it is also joyous, because it is so useful. The satisfying life hack of a dress versus separates – no rummaging for the right T-shirt to go with the tweed skirt – plus the statement of the floral print means you have a look without thinking about it. This is win-win dressing at its best. Invest immediately.

If you want to demonstrate your cultural prowess … wear the Americana trend

To get a take on the US now, with intellectual weight, Raf Simons – a Belgian who references rave and collaborates with artists including Sterling Ruby – is a good shout. His debut for Calvin Klein was all cowboy boots and denim with one model wearing an American flag as a skirt. His ad campaigns, meanwhile, feature models on a deserted highway, with – keep up – a Calvin Klein billboard in the background showing other models looking at Andy Warhol's Elvis. If that sounds meta and knowing, so is your conscious choice to wear an indigo denim jacket and jeans, as seen in Simons' collection.

If you want to take your hangover look outside … wear a duvet coat

You know those Sundays when you don't leave the house until 5pm for a trip to the local shop to procure Hula Hoops? They are totally fashionable this season. Mulberry brought duvet days on to the catwalk with a selection of eiderdown jackets worthy of the Queen tucking into a box set at Balmoral. A longline padded jacket is the norm's version – and handily doubles as a blanket when you get back from the shop.

If you want to look vaguely on trend but basically wear the same jeans you always do … wear a double-breasted blazer

Newsflash to those still wearing athleisure: tailoring, and general smartness, is back. But this doesn't mean the kind of pointy shoes and bobble-prone neat black suiting typically worn by a first-jobber. Instead, make sure your tailoring is oversized and somewhat 80s in flavour. Think Princess Di off-duty – she owned the jeans and blazer look and is the first retro fashion reference to trip off the tongue of any self-respecting millennial in 2017.

If you want to do party dressing without the faff … wear chainmail

Forget about the dry-cleaning issues – party dressing is a yolo kind of affair. A chainmail dress brings drama to any autumn 2017 dates in your diary and is surprisingly chic, in a 90s Met Bar kind of way. For inspo, Campbell and Moss walking the runway together at the Versace show in 1999 is everything here.

If you want to feel the benefit … wear a hat

Expect to see guides to avoiding hat hair soon – headgear is essential for AW17, and not just because of the long-held parental theory that you lose heat through your head in winter. The beanie is over but take heart, the beret is your friend this season – it is a subtle nod to your wokeness in hat form. Che Guevara is an icon of the beret, after all.

If you want to up your Insta game: wear a T-shirt with a quote

Moving on from the “We Should All Be Feminists” T-shirt of last season, the newest sartorial sandwich boards are less about female empowerment and more a way to show off your cleverness. Enter the highbrow T-shirt. Rihanna's Gucci tee appealed to philosophy graduates with a Baudelaire quote, while others reference song lyrics and Bible verses.

Tuesday, September 12, 2017

4 Trends to Shop Now

Regardless of what the Gregorian calendar says, for many of us fashion folk it's September that feels like the start of a new year. Perhaps it's because the magazines stretch their bindings on their biggest issues, or that, on the runways, we get a glimpse of what is to come. Or it may be the persistent association with back-to-school prep that lingers long after the last bell.

Whatever the reason, autumn puts one in mind of fresh beginnings. We can hardly be blamed, then, for wanting to jump-start the seasonal update now, even as we wait for temperatures to cool. Luckily, the stores have plenty of fresh offerings that play into fall's biggest trends.

Statement Velvet

Velvet is to fall what florals are to spring. The cozy material is always a mainstay of the season. This year, though, the volume has been turned way up. Not only is it more omnipresent than ever, but instead of the usual navy, black and burgundy, it's showing up in loud hues like hot pink and mustard gold.

The Hottest Hue

There are those of us who love to wear red and those who swear they can't. This season may convert some of the naysayers. All over the runways, at Oscar de la Renta, Dolce & Gabbana and, most notably, Givenchy, which showed a completely crimson lineup, the potent color comes in many iterations — hipster-approved ensembles, sophisticated separates — that will appeal to all sorts.

A Different Kind of Suit

It's always nice when a trend comes along that's as comfortable and practical as it is cool. The tracksuit, seen on the runways at Marc Jacobs, Chloé and Yeezy, is one such gem. Updated in a variety of fabrics and slightly tweaked silhouettes, the tricked-out suits invite a certain swagger.

Laced Up

It's a little odd that, at a time when feminism is arguably thriving more than ever, the corset, that hallmark of the patriarchal oppression, should be enjoying a moment of popularity. Of course, the 2017 versions are a good deal less restrictive — and pair perfectly well with a finely honed sense of social justice.

Tuesday, September 5, 2017

Your Everyday Makeup Questions, Answered

A big night out may be a good excuse for a fun new makeup look, but most of us need our makeup to work Monday through Friday, and we count on a few reliable products to get the job done. Unless you're ready to risk a faux pas — your smoky eye gone singed, let's say — the workweek isn't the best time to go experimental. Instead, we offer advice from experts on the best ways to apply your daily makeup and, along the way, clear up a few confounding makeup questions.

Foundation

Conceal blemishes, smooth your complexion and create a flawless face.

Should I wear a primer underneath my makeup?

Primer can be a controversial topic, and even professionals are divided. Well-known makeup artists hail its effectiveness in creating a smoother surface for makeup, evening out skin texture and providing longer-lasting wear. Others insist that primer serves only a minimal purpose for the general population. Jamie Greenberg, a makeup artist who often works with the actress Rashida Jones, suggests thinking of primer as a problem solver. "If you find yourself having trouble keeping your makeup in place, and you've already tried different foundation formulas, you might want to try a primer," she says. "It will make your makeup last longer, so if you have a special meeting or aren't able to touch up during the day, it helps."Generally, Ms. Greenberg finds that a good primer can get you "four hours where your makeup will look top-notch." Apply it all over with a flat foundation brush. It adds a few minutes to your morning makeup routine, but it can save you time on touchups.

How do I determine which foundation is best for me?

Skin type plays a key role, but Ms. Greenberg would argue that most people already know their skin type. The issue, she says, is more nuanced. "You have to think, ‘Is your foundation compatible with your moisturizer?' As you know, water and oil don't mix, so if you're using, say, an oil-based moisturizer and water-based foundation, you might have an unwanted pilling effect." This remains true throughout the seasons, she points out, so you may want to pair a water-based foundation with a water-based moisturizer during the summer but switch to oil-based products in the winter.

Are there tricks to blending foundation?

When it comes to makeup tools, Ms. Greenberg says a damp sponge by beautyblender wins hands down. You add foundation to the moist sponge and use stippling motions to apply it to the face. "It really helps set the foundation into the skin," Ms. Greenberg says. "You get coverage but without looking like you have a pound of product on your face."

Why do some base products look more natural than others?

Whether or not a base looks natural hinges on texture and consistency. Generally, matte or thicker foundations will have a more artificial-looking finish. Natural skin tends to reflect a bit of light. Ms. Greenberg also finds that color plays an outsize role. "The No. 1 issue I see is that the color is off," she says. She suggests that it might be worth it to buy two foundations, one light and one dark. Then practice mixing them and adjusting as needed. "Don't forget that skin color can change every day depending on the season or exposure to sun," she says. Another tip for a flawless finish: "It sounds crazy, but I have combination skin, and I'll often use two different foundations in the same shade," Ms. Greenberg says. "I'll use one that is more oil-absorbing for my T-zone and one that is dewier for the rest of my face."

What's the best way to apply concealer?

"For spots, I like ZO Skin Health's Offects Correct & Conceal, which has a salicylic acid to heal at the same time," Ms. Greenberg says, adding that concealers meant to cover blemishes need to be on the dry side to stay put. She likes to apply concealer with a Bobbi Brown Concealer Blending Brush. "When covering a zit, your product can get too concentrated and you end up with a ring around it," she says. "This brush buffs gently so you don't have any ‘seams.'" For undereyes, she recommends finding a concealer formula that also hydrates so it's less likely to accentuate fine lines. "Also, don't apply with a heavy hand," she cautions. "If you add too much product, it can be aging as it will settle in and bring out fine lines." Apply the concealer with your ring finger. Using the pad of the finger, gently tap it onto the affected area.

If I'm in a rush, what's the quickest way to enhance my complexion?

Given the choice of more sleep or a more complex morning beauty regimen, sleep generally wins out. In such a case, a concealer fix is ideal. Ms. Greenberg suggests tapping on concealer where needed and blending. Otherwise, she likes a tinted moisturizer, which is fairly goofproof. "You can get away with it not being perfect because it's sheerer," she says.

Tuesday, August 29, 2017

Nordstrom Unveils New Fall Fashion Campaign

The campaign vision and concept was developed by Olivia Kim, Vice President of Creative Projects at Nordstrom, who has set the creative tone for the retailer's last five brand campaigns. Kim along with her creative team tapped Farago and Cullen, the husband and wife creative duo favored by the fashion world, to bring their vision to life.

The campaign features intimate and honest portraits of models and non-models alike, minimally edited and styled how people really dress to depict a modern and relevant perspective on a high-fashion campaign.  The full campaign imagery and videos can be seen at Nordstrom.com/Fall2017.

"People are the foundation of Nordstrom," said Kim. "Our customers and employees are at the center of everything we do. They are our friends and our friends-of-friends, and this season we wanted to convey a sense of community and celebrate real people who are doing great and extraordinary things, who inspire us in our everyday lives.

"We see the brand campaigns as our opportunity to tell our most fashion-forward story, yet this season we put the focus back on the people. We cast people we find inspiring, who have something to say and use their voice for positive impact and influence whether through art, education, journalism or mixed media. Most of all, we wanted to celebrate them and their immense talents."

Farago is a Los Angeles-based photographer whose work has been exhibited at New York's Canada Gallery, London's Jonathan Viner Gallery and The Future of the Photography Museum at Foam in Amsterdam. His commissioned features and portraits have appeared in Vogue Paris, Purple Magazine, The New Yorker, and the New York Times, to name a few.

Cullen is a director who works in a range of mediums, proposing new ways of showing moving image using the newest technologies and the internet as her primary platform. Her work has appeared in the New York Times, NOWNESS, Purple and Love Magazine, with commissioned work for various fashion brands.

In her role, Kim focuses on creating energy, excitement, a sense of discovery and a bit of disruption through engaging and unique shopping experiences at Nordstrom, both in-stores and online. Kim joined Nordstrom in February 2013, and her Creative Projects initiatives have established Nordstrom as a retail platform to test new partnerships, concept shops and to bring limited distribution collections to customers, as well as introduce customers to the best up-and-coming brands and new talent.

With her creative mind and unique perspective as a merchant, Kim took on the role of setting the vision for the company's brand campaigns in Spring 2016, the retailer's first in 15 years. Following her inaugural "See Anew" campaign, "We Are Here" from Fall 2016, and "Love, Nordstrom" from the holiday season, and the Spring 2017 campaign shot by Petra Collins. The Fall 2017 campaign marks Kim's fifth developed for Nordstrom.

Tuesday, August 22, 2017

Dressmaker Elevates Beautiful, Bold African Prints with Thriving Online Business

With a creative eye for traditional textiles and unexpected color-matching choices, Malacia Anderson boldly goes where few designers dare.

She skips the trendy nude palettes for bright, colorful fabrics that command attention — and people take notice. Anderson designs primarily for women who crave confident colors and loud, African-centered prints. Ankara, a fabric popularized by the West African fashion market, is the recurring theme that weaves her collections together. She sews a majority of her garments to order, creating custom-tailored silhouettes that fit each client like a glove.

 "I make things that allow a woman to remember who she is and how beautiful she is," Anderson said.

Anderson's memories are vital to her design aesthetic. In 1977, she was far from the master seamstress she would become. She watched intently as her mother hunched over the sewing machine, stitching a dress for her daughter to wear. In the morning when the young girl opened her eyes, there would be a completed dress waiting for her. Anderson was mesmerized by her mother's resourcefulness and the speed at which she could turn a bundle of fabric into a complete outfit.

That same year, Anderson was enrolled in the 4-H Club in her hometown of Long Island, N.Y. In the 1800s, 4-H was a government-subsidized youth program that functioned as a pipeline to introduce new developments in agriculture research into rural communities through the malleable minds of youth farmers. By the time it reached more urbanized communities like Roosevelt, Long Island, it had developed into a program that fosters youths with vocational and life skills. Given the option to study woodworking, cooking or sewing through the program, the seamstress's daughter chose sewing. Anderson excelled and continued to sew well into her high school years. After less than three years as a student in the program, she was offered a position as a sewing teacher. The young clothier competed in several New York State fairs with her designs and won during her junior year.

POTENTIAL SEEN


During her senior year, Anderson's art teacher began taking note of her commitment to sewing and unique design perspective. He encouraged her to apply to the Fashion Institute of Technology at the State University of New York (F.I.T.), which is consistently ranked as one of the top five fashion education institutions in the world. Anderson was confident that her sewing skills would make her stand out in such a competitive environment, but she struggled with sketching. Despite that obstacle, she worked hard to improve her drawing skills and ultimately created a promising portfolio.

"I knew my sewing would overcompensate for my drawing because a lot of designers can draw but they can't sew," Anderson said, laughing.

With her technical skills and her teacher's artistic coaching, Anderson was accepted into F.I.T. As she continued in the program, she noticed that the emphasis on drawing became more pronounced. Still, Anderson's garments shined, reflecting years of hard work honing her craft. After graduating with an associate's degree in Fashion Merchandising, the seamstress set her sights on entrepreneurship, enrolling in the business program at Temple University. Despite moving to Philadelphia to continue her education, Anderson continued to sew, mostly creating clothing for herself and her sorors of Zeta Phi Beta Sorority, Inc. While competing in step shows with her chapter sorors, she met a tailor from West Philadelphia who was known for making elaborate costumes for stage performances. Anderson worked under his tutelage until she graduated with a bachelor's in Business Administration. 

LEAP OF FAITH

With degree in hand, Anderson returned to New York to take an administrative job in finance and begin her career as an entrepreneur. She named her business In His Glory Creations and focused on creating custom formal wear for bridal events. Although the money was good, Anderson found the work to be taxing. Sewing began to feel like more of a job than the passion she had loved most of her life. So, she put her sewing machine away to focus on work and regroup.

Years later, Anderson became a customer service representative at Pronovias, a Spanish wedding dress company. While working at Pronovias' flagship store in Manhattan, Anderson's co-worker mentioned an online platform for independent creators called Etsy.com. Perusing others' online shops reignited dreams of entrepreneurship that she had put on hold. She joined sewing groups and watched other seamstresses launch their own brands before her eyes. Anderson thought, "I can sew as good as them, if not better. Why not me?"

A week before her 47th birthday, Anderson opened her store on the platform and named it Lili's Creations. Inspired by the sartorial essence of the Harlem Renaissance and her love of feminine silhouettes, the seamstress began designing with herself in mind.

"I really just made what I liked," Anderson said. "I didn't think about some random woman out there. I like vintage. I'm a girly girl. I like dresses and skirts."

A month after releasing her inaugural collection, she got her first sale. Anderson began looking at her day job as a means to an end instead of her means of income. During the day, the seamstress would clock hours to save money and at night she'd make dresses to order. She'd pack her beautiful Ankara skirts and dresses in garment bags and travel around New York to vend at events. As she plugged into her customer base, primarily Black women, orders started pouring in. Anderson soon realized she would likely have to leave her full-time job to keep up with her rapidly expanding business.

In January 2016, Anderson achieved her goal of quitting her day job to work for herself full-time. She continues to be successful, operating every aspect of the business solo. She contributes the success of her business to her faith in God, an unwavering commitment to mastering her craft and the privilege of being in a position to take advantage of tech-based entrepreneurship.

"Don't let the no's or the slow times be considered a failure. Those are the times you allow God to stretch you," Anderson said. When asked what advice she would give to aspiring entrepreneurs, Anderson mentions her strong support system — which includes her mother, who often helps out on large orders — and how instrumental it has been to her brand's success.

"Being an entrepreneur will teach you that you … need a good support system, a mentor," Anderson said.

Tuesday, August 15, 2017

Sonakshi Sinha gets her party style on fleek with a Lavish Alice rust dress

There's always a party in tinsel town and this time it was actor Arbaaz Khan who turned 50 whose lavish birthday party witnessed the who's who of Bollywood. One of them was Sonakshi Sinha who made a riveting style statement as she turned up to wish her Dabangg co-star. Evoking a wow every time she steps out, Sonakshi Sinha never shies from experimenting with colours and silhouettes. Her off-duty looks are much sought after and styled by the celebrity fashion stylist, Mohit Rai look impeccably well-put together. Her stint as a costume designer at the beginning of her career in Bollywood certainly aids her sartorial sense of style. Fiercely feminine and feisty, Sonakshi Sinha chose rusty orange as her party colour and boy! she nailed it to the hilt.

In recent times, orange has progressed from a fad to a permanent fixture in fashion, highlighting the bright essence of fashion. Orange and its related hues are certainly her colours as earlier this year she had walked the ramp for Monisha Jaising wearing a tangerine short dress at the opening show of the Lakme Fashion Week Summer/Resort 2017. Adapting to evolving styles and trends, Sonakshi Sinha aced the party style meter and here's how she did it!

Sonakshi Sinha – Fiery in Orange

Wearing a corset panel orange dress from Lavish Alice which also featured a corset detailing with a front split, Sonakshi layered her look with a classy white trench coat. She flaunted a minimal makeup of blushed cheeks, dark eyes and nude lips, courtesy makeup artist Nilyesh Parmaar. She opted to keep her hair open styled sleek and with a centre parting and rounded up the look sans accessories and nude pumps.

BL Style Verdict – Sonakshi Sinha

Picking up a number that not only enhanced her lithe frame and curves, the addition of the trench lent a sophisticated finish to her look. Certainly a wardrobe must-have colour, Sonakshi made a compelling case for ditching the black and sprucing up the party style quotient.

BL Style Rating – Sonakshi Sinha

Sonakshi clinches a perfect style score of 4 on our style meter. On the professional front, Sonakshi Sinha will be seen essaying the role of Madhvi in the 1969 remake, Ittefaq with Sidharth Malhotra and play the role of a trapeze artist in a movie called Circus.

Tuesday, August 8, 2017

Why Queen Letizia and Gwyneth Paltrow's simple approach to summer dressing should inspire your holiday wardrobe

For some of you, it may only feel like the start of holiday season. After all, most of us only manage to make our escapes in August and so the concept of what to pack may only be dawning on you as a matter of concern now.

But the 2017 getaway wardrobe is a subject which has occupied fashion for months, and the general consensus is that this year, luxe-bohemian is the de rigeur way to go. A slew of niche resort labels has popularised a glamorously relaxed aesthetic which means that winning at holiday style would mean investing in multiple artisanal dresses which circle around the £1,000 price point. These creations are undoubtedly beautiful (and who wouldn't want a handful of them in their wardrobe?) but it does feel like it's time for a dose of reality to be injected into this year's 'what to wear on holiday?' conversation.

And that's where Gwyneth Paltrow and Queen Letizia of Spain come in.

Now, we may not consider these two likely allies in the style stakes- one is all sleek modern celebrity, the other is the epitome of regal elegance- but both are currently on holiday and showing us that there is an alternative to the amped-up look which has so far seemed to be this summer's only option.

Let's take Letizia as exhibit a. She's holidaying in Soller with husband King Felipe and daughters Princess Leonora and Infanta Sofia at the moment and is, naturally, taking the opportunity to dial down from her usual heels and tailoring. Over the weekend, she was photographed wearing a white broderie anglaise dress by Spanish designer Adolfo Dominguez.

The first cheeringly realistic aspect of her look is that it's a dress she's had in wardrobe for at least six years. Given most of us spend only a few weeks a year relaxing in the sun, it's only realistic for holiday pieces to have far more longevity than we would expect from our everyday clothes. Part of the reason she's been able to keep the dress in rotation so long is its timeless look- it could have looked chic in any summer between now and 1960. Lastly, there are the accessories- simple embellished sandals, black sunglasses and a straw bag- a masterclass in keeping it simple.

Gwyneth Paltrow was singing from the very  same hymn sheet as Letizia as she relaxed in the Hamptons last week. Many tenets of the timeless and super-simple approach to holiday dressing were the same; the breezy cotton (her top is Isabel Marant) and pared-back straw accessories.

There was, perhaps, a dash more edge to Paltrow's look in the form of her ripped denim shorts with exposed pockets and white Birkenstocks but the philosophy of simplicity and ease over frou-frou still rings true. Those pieces look as good now as they did in the Nineties, and will probably endure for decades to come.

Besides, wouldn't packing for holiday just be so much easier if the Gwyneth-Letizia school of thought were adopted? Just throw go-with-anything sandals, some old favourite cotton bits and denim shorts for good measure into your suitcase, a swimsuit or two- and you're done. Then, relax.

Tuesday, July 18, 2017

The Ardent Followers of A Détacher

One day in January last year, the fashion designer Mona Kowalska was working in her studio on Mulberry Street, putting the finishing touches on the latest collection for her clothing line, A Détacher, a deliberately small, rarefied brand with a passionate, almost cult-like clientele of creative New York women. A box of knitwear samples had arrived from a factory in Peru, and Kowalska was trying to figure out whether a pair of wool culottes in UPS brown would work on the runway with shrimp-pink alpaca-lined clogs. She paused to check her phone and found an e-mail from a stranger named Mary Morris. In the e-mail, Morris, who introduced herself as a fifty-five-year-old nurse, told Kowalska that she had been copying her designs from pictures she found on the Internet. "I was inspired by you approximately four years ago while browsing fashion on the web," she wrote. "I was going on a trip to New York and had to put together some outfits. I really admired your fashion and so I set out to copy (on a budget) three or four of your designs to take with me. I had the best time and was so organized, comfortable, and happy with my outfits." Morris's love of design, she wrote, had been spurred as a young child by her next-door neighbor, who had taught Morris how to make clothes for her dolls in exchange for playing within the sight of the neighbor's son, who was stricken by polio. At fourteen, she'd been given a sewing machine by "a nice home-ec teacher," in Florida.

"I'm assuming this woman is a very good nurse, because there's something very caregiving about this letter," Kowalska told me recently, at the Mulberry Street shop. The deep space, housed in a former massage parlor on a block still mostly occupied by red-sauce joints, is brutalist, decorated with romantic touches. The signage is minimal; a single dress hangs in the window. Kowalksa, whose pale beauty and white-blond hair give her an otherworldly quality, was dressed in a man's shirt with the collar folded in, high-waisted denim pants, and a navy cloth belt of her own design tied in a raffish bow at the neck. "I mean, we get things, like, ‘I really love your work. Can I get tickets to your show?' " she said. "But this is someone who sat down and thoughtfully wrote a whole page. This is someone who is busy, has a life. And she isn't really asking anything of me."

The letter appealed to Kowalska, who lived in Warsaw until the age of nine, when she and her mother immigrated to Baltimore. In Communist Poland, Kowalska's mother worked at one of the country's state-owned clothing factories, overseeing the making of muslins and the development of patterns and styles. Kowalska remembers standing on a table as a child, bored and fidgety, while she served as the fit model for the nation's children's clothes. At home, Kowalska's mother made couture clothing for private clients. "People would get their hands on a magazine somehow—it was only the wives of Communist leaders who could afford this—and they would come, and my mother would make something that you saw but couldn't get your hands on."

After earning an undergraduate degree in political science from the University of Chicago, Kowalska moved to Italy, to study fashion. Following a stint as a window dresser at Luisa Via Roma, Florence's famous fashion emporium, she relocated to Paris, learning tailoring from the French designer Myrène de Prémonville and knitwear from Sonia Rykiel, one of the form's premier practitioners. In 1994, Kowalska joined forces with a fellow former window dresser and created A Détacher. The pair did four collections in Europe before Kowalska settled in New York City in 1998, took a business class in Chinatown, cobbled together sixty thousand dollars, and reëstablished A Détacher on her own, in Little Italy. For several years Kowalska was the only employee. (She now has two.)

Kowalska associates her biography with different items of clothing, and those items with specific feelings. A pair of red clogs that her mother found for her on the black market in Poland felt "mythic" because she was "probably the only one in the country to have a pair." In college, she wore a lavender mohair sweater to her job at a preschool because she had wanted to be "soft like a big stuffed animal." For four days a week between 2001 and 2006, she wore the same Margiela dress she had found in a consignment shop, until it was full of holes, because it felt "powerful and right."

Fashion critics trying to define Kowalska's work have tended to land on words such as "interesting." Kowalksa's fans are not so cautious. As one of them, a writer and childbirth educator, told me, of a brown-and-white calf-skimming sleeveless cotton floral dress with a tremendous U-shaped ruffle tacked to the front, "It's a six-hundred-and-seventy-dollar schmatte with a ruffle." But, she added, the crispness of the cotton and the dress's ease of wear made it "a work of art." She told me she was walking down Fulton Street recently when an older man in kurta pajamas stopped her and said, "Excuse me, but that is the most beautiful dress."

The way Kowalska understands it, fashion encapsulates things that interest her: sculpture, history, politics, psychology. Her work has changed over the years—a singular preoccupation with formal experimentation giving way to include an interest in storytelling. She has designed collections for A Détacher on themes including sports injuries, friendship in the novels of Elena Ferrante (the collection included a black-and-white silk dress with a print of a volcano), Patty Hearst (the challenge was not to make the clothes either "too ordinary" or "too ugly"), childhood and boredom (the signature garment was a waxed burlap cape), travel (a map dress), and grandmothers. Kowalska led the way out the side door of her shop, down the fire escape, through the alley, to her basement atelier, where she was working on patterns for her spring/summer 2018 collection. The theme is abstraction, but she had the current political climate on her mind. The designs include a silk print of mascara running and a windbreaker.

Kowalska was still thinking about Morris. One of the things Kowalska loved most about the letter was that Morris had felt like she had gotten the real thing. "She's like, ‘I got it. I got to feel what your clothes feel like,' " Kowalska said. "It's not easy to make things that feel a certain way—I know that." Kowalska had written back, and the two women had struck up an exchange. In her last missive, Morris had shared an annotated list of A Détacher pieces she still intended to copy that included a "sand color velvet mid-calf skirt and oyster green cardigan," a "cotton white knee length slip," and a "sunny yellow cotton skirt and beige longsleeve cardigan." Kowalska fingered a fabric sample that lay on the studio table, which was strewn with patterns, muslins, silks, sewing shears, and a marathon runner's bib number. "I would really like to see those clothes," she said.

Wednesday, July 5, 2017

Happy Go Lucky Home & Her

Ten years ago in a little shop outside of Philadelphia, Debbie Neimeth opened Happy Go Lucky Home. The eclectic store offered a variety of unique home décor items that could not be found anywhere else. In 2011, Neimeth moved her store to the Short North. Three years later, she added Happy Go Lucky Her to her shop, expanding her style for the fresh and eclectic to women's apparel and accessories.

When originally looking for a location for Happy Go Lucky Her, Neimeth found a space for rent across High Street from where her "Home" store was located. The space was one-half of a former industrial building, the other half being rented to another clothing boutique. Two days before "Her" opened, Neimeth received a phone call from the landlord letting her know the other tenant had backed out and she could rent both sides. She immediately accepted and began the process of renovating the space for the purpose of side-by-side stores. The landlord opened the two spaces to each other through an archway, uncovered original wood floors under the previous tenant's tile, and removed the dropped ceilings to show ornate beams and designs on the original antique ceiling.

The unique layout of the building allows plenty of space for Neimeth to carry a wide variety of items on both the "Home" and the "Her" side of the business. Neimeth, along with her managers, travel to various shows across the country to gather items and articles of clothing.

Happy Go Lucky Her carries lines from unique vendors, such as Simpli and Comfy, in sizes from extra small to extra large. Neimeth recognizes that no two bodies are made the same and articles will fit differently on different people, and is happy to offer customers articles that will fit every body shape and size.

Neimeth's passion for "treasure hunting" is apparent in Happy Go Lucky Home. She travels to different showrooms around the country and searches for items other people might have overlooked. She carries everything from hard-to-find lightbulbs to pillows with skeletons on them to unique candles to custom-upholstered furniture. Each item Neimeth selects for her store with the customer in mind – she wants them to reap the benefits of her treasure hunting.

When asked about plans for future expansion, Neimeth said she can see her concept working in other up-and-coming trendy cities like Austin and Boston.

What a fashion editor puts in her suitcase

In the art of packing, as so often in life, you learn through your mistakes. And I have made a few. My career to date has been an extended, fully immersive practical and rigorous examination in the art of the suitcase. I'm talking high-stakes, PhD-level packing. The kind of packing that will see you right when New York fashion week outfits need to contend with blizzards (par for the course in February) or hurricanes (commonplace in September). The kind that won't let you down when you get an unexpected call in your Milan hotel room to say that Donatella Versace is hosting Jennifer Lopez's wedding, and do you want to come to Lake Como, like, now? In the course of a decade and a half in fashion, the two practical life skills I have notched up are, first, being able to assemble a filling and balanced meal representative of all the major food groups from a tray of canapes, even while that tray is moving; second, how to pack.

Rule 1: forget about packing light

I don't trust people who pack light. They are smug gits, and selfish with it. Those hand luggage-only types, who look on patronisingly while you check in your case, only to get through security and insist on spending the time that you had earmarked for cava looking for sandals in Accessorize when it occurs to them that they might actually be hot in trainers after all. Then, once you have arrived at your destination, they realise they have forgotten to charge their Kindle, and swipe your new Arundhati Roy. However, this is not carte blanche to stuff a suitcase. I consider my packing a failure if, on returning home, I unpack anything that I didn't wear (except the in-case-of-bad-weather waterproof). I am hardcore about this, mainly because I hate ironing with an absolute passion, so clothes that haven't been worn but need ironing again fill me with horror. Don't pack light – pack clever.

Rule 2: the most important part of your holiday wardrobe is your suitcase

Let's face it: most luggage is inexplicably ugly. Pulling your suitcase out from under the bed is as potent a moment in the holiday ritual as putting your out of office on, so I don't get why the aesthetic ambition of most would make a chest freezer look streamlined. The new Away brand is not as glam as Goyard (sometimes I walk past the label's Mount Street store and contemplate giving it my house in part exchange for a suitcase), but it is chic and streamlined. And at £225 for a case, it's about a hundredth of the price. Plus, the built-in battery and USB cable for charging your phone is actual genius, allowing you to hit the ground Instagramming.

Rule 3: pack two days in advance

Although I have no intention of ceding the moral high ground to the toothbrush-and-sarong brigade, I acknowledge the ignominy – not to mention the expense – of a case that gets slapped with the HEAVY sticker at check-in. As a recovering over-packer, I have found that the best preventative technique is a cool-down period. Instead of packing the night before you leave, let the edit percolate, revisit it after 24 hours and you will realise that the bandeau dress you bought in a sale the year before last but have never worn needs to go to the charity shop, not the beach.

Rule 4: wire hangers and dry-cleaner bags are your friend

We ironing-phobes are expert at transporting clothes uncreased. Jeans, sweatshirts, running leggings can be folded. T-shirts, knitwear can be rolled. Anything in danger of creasing up – dresses, shirts – goes on wire hangers. Pull one of those plastic bags from the dry cleaners over the top of the bundle. Do not pack this the night before. Leave it hanging up somewhere you definitely won't forget it - I go with behind the front door - until you are ready to leave. Then fold in half or in three as necessary for the size of the case, and pack. Take it out the minute you arrive, shake and hang up.

Rule 5: think about what you will want to wear

Sounds obvious, but this is where many people go wrong. We have a drawer of "holiday clothes", which are there because they are colours that work with a tan, or because there is no other opportunity to wear that mini kaftan with the pom-pom trim. Forget that drawer. Instead, think about waking up on holiday, and what you will most want to wear, and pack that. So if you are going on a villa holiday with friends and you have small children who get up early, it might be that you need nice pyjama bottoms and T-shirts for the dawn shift, swimwear and denim cutoffs for the beach, and then a couple of really nice maxi dresses that make you feel glamorous and protect your ankles from unglamorous mosquito bites, for the post-tea bath/bed bit. So pack four of each of those outfits.

Rule 6: don't be too sensible

There is no such thing as overdressed on holiday. Who says you can't wear a party dress as a beach cover up if you want to? Take your absolute favourite clothes, the ones that bring you maximum happiness – whether that's beaten-up old shorts or sequinned finery.

Rule 7: avoid the high-heel trap

Packing gets really boring, what with finding the right adaptors and debating whether to take the hairdryer and counting out knickers and remembering to screw the top on the shampoo bottle properly. So at some point you start lobbing in any old tat, telling yourself that you can always dress it up with a pair of shoes. Do not do this. One pair of mid-height block or wedge heels – three inches max – is all you should take. If an outfit won't look great with these shoes, it's not coming on holiday. Add one pair of flat sandals and one pair of loafers or trainers.

Rule 8: ignore other people's packing rules

For instance: every "my suitcase" feature I have ever read talks about packing scented candles. What is with that? It baffles me. Why would you sit inside sniffing a candle when you could be outside with the scent of barbecue? Other people's rules make no sense. Make your own.