Friday, February 9, 2018

Taste Beauty announces the launch of new structure to further accelerate growth

Today, Taste Beauty, a leading manufacturer and marketer of innovative and high quality beauty products, announces a new diversified business structure as it moves into its next phase of growth.

Founded in late 2015 by a trio of seasoned beauty executives, Taste Beauty is best known for fun flavored lip balms, rapid speed to market, and its recent buzzy launches at Sephora including Felicia the Flamingo, Glamspin and Frenchie the Bulldog. Last week, mega-influencer Jeffree Star posted a YouTube video about Taste's Nickelodeon 90's Eye Shadow Palette to his 6.1 million followers – leading to a retail sell-out in just days. Unique 3D printed components, pop culture, and fun, innovative packaging have enabled Taste Beauty to form strong connections with its loyal consumers. 

To capitalize on this momentum and their "secret sauce" to make products go viral, Taste Beauty is charting its course for the coming years by investing in a new platform to expand partnerships and innovation across all segments of its business. 

The new structure will segment the Taste Beauty business into three silos:

* Taste Beauty: A leading beauty brand for Gen Z – inspired by pop culture, incredible flavors and products you can't resist sharing on social media.

* Taste & Friends: Licensing partnerships with world's most iconic, evergreen brands & characters to create unique, safe & high quality beauty & personal care products for all retail channels. Current partners include Disney, Nickelodeon, Universal, General Mills, Pepsi & many more.

* Taste Labs: Brand & product development incubator. Taste Labs builds brands, launches new innovative products and orchestrates exclusive collaborations with retailers, media companies and lifestyle brands to bring big ideas to life.

The Taste Beauty team is confident this new platform will allow the company to maximize its current and future opportunities, while offering an even greater level of service to its partners.

"We believe this structure will allow us to be an even more nimble, flexible & creative resource for the marketplace," said Alex Fogelson, Taste Beauty's Managing Partner. He added, "This new model comes heels of closely listening to our customers and partners, and their needs in the rapidly evolving retail and media landscape."

The in 2018 and beyond, the company is positioned for sustained growth across all of its retail channels, and with more partnerships announce in the coming months, Taste Beauty is on pace to have another record breaking year.

Monday, January 15, 2018

A World-Famous Makeup Artist Taught Me This Life-Changing Makeup Rule

For being as all-things-beauty-obsessed as I am (open my bathroom cabinet at your own risk), I still wonder whether my minimalist approach to makeup disqualifies me from any real product expertise as an editor. A strong distaste for waking up early might be a factor in my daily 10-minutes-or-less face—on average, excluding skin care—but truth be told, a product rut might be to blame as well. Am I exceptionally loyal to a select few brands, or just lazy to a fault?

In order to overcome the budding lack of confidence in my beauty routine, I decide to consult one of fashion’s most beloved and respected makeup artists: Tom Pecheux. The YSL global beauty director—and one of the loveliest people in the industry—agreed to sit down with me and the (haphazard) contents of my makeup bag just before the holidays. I brought along only the products I use on an everyday basis—meaning my electric blue eyeliner and favorite magenta shadow stayed at home—so that he could decipher whether or not I had a regimen that fit my makeup goals, what I needed to invest in, and essentially help transform me into the glowiest version of myself.

I brought the below 10 products for Tom to review:

1. KEVYN AUCOIN The Sensual Skin Enhancer Concealer No. 3
2. Glossier Cloud Paint in Beam and Puff
3. Becca Shimmering Skin Pressed Highlighter in Champagne Pop
4. Anastasia Brow Wiz in Medium Brown
5. Glossier Boy Brow in Brown
6. RMS Buriti Bronzer
7. RMS Living Luminizer
8. Make Up For Ever HD Powder
9. Burts Bees Tinted Lip Balm
10. Giorgio Armani Eyes To Kill Mascara

As you can see, no foundation, no eyeliner, and if I’m running late to work, rarely any shadow. Lots of cream formulas, highlight, and extra attention to my brows. Again, not discounting the four other drawers of products that I play around with on weekends or mornings when I’m craving a little bit of oomph makeup-wise.

Tuesday, December 19, 2017

A Guide to the Best Jeans for Petite Women

As someone who is 4'11" shopping for jeans is a constant struggle. Finding clothes that fit can be a challenge, especially if the brands you like don't make specialty petite sizing. When it comes to jeans, the biggest problem is usually length, but it doesn't end there. Some petite woman also struggle with waist sizing due to the proportions of the jeans being created for a different body type.

If having every single pair of jeans you own hemmed to a proper length sounds a little to exhausting to imagine—we're here for you. No more considering shopping in the kids section, no more chopping off the ends of your jeans and hoping that the frayed look never goes out of style.

We are here to help you find full-length jeans that will actually fit, flare jeans that are proportional perfect for you, and jeans that have all the fun details that those tall girls get to wear. Below, we picked out the best petite jeans from our favorite denim fit experts from J Brand, Joe's Jeans, NYDJ, Hudson Jeans, and more. Scroll to shop them now.

1. J.Crew

The boyfriend trend is always a tough one to master when you have short legs, but J.Crew has given us the slim boyfriend denim in petite sizing so we can jump on the relaxed street style sensation.

2. 7 For All Mankind

7 For All Mankind has a few of what they call 'tailorless' styles which have an extra short inseam to avoid a trip to the tailor.

3. J Brand

J Brand offers a collection of styles in petite sizing (cue the choir) the high-rise super skinny will help to elongate your legs.

4. NYDJ

NYDJ is the one stop shop for petite denim, with an extensive petite selection you will find all your favorite styles and silhouettes.

5. Gap

We are jumping on the trendy denim train with a petite tracksuit-inspired jean.

6. Joe's Jeans

A dark wash boot cut is always flattering especially when it has been created in a petite silhouette.

7. Hudson Jeans

It is a struggle to find a good bootcut with proper proportion when you have such a short inseam, but thankfully Hudson has created a the perfect pair we are dying over.

8. Mother

Mother happens to be one of my favorite denim brands and although they don't have petite sizing all their denim styles come in size 23, which I find to be a great size for petites (especially when it comes to their cropped flares!).

Tuesday, November 14, 2017

We Found the Best Holiday Dresses for Your Body Shape


Ugh, we know. You procrastinated long enough and now you're without a dress for whatever parties you still have to attend, including New Year's Eve. Well, consider this the one and only time that waiting until the last minute will be in your favor—we found the best holiday dresses, and we did it by body type too.

Got a long and lean silhouette? Embrace your supermodel height with a sinuous midi- or floor-length dress that easily skims over your frame. And if you're petite, go for minis that range from girly ruffled tiers to cute one shoulders. Bordeauxs and reds are champions of the season, which is perfect because the shades look great on all skin and body types. Scroll through to find your perfect dress that you'll wear for the rest of the season and maybe even for the rest of your life, because these are that good.

1. BODY TYPE: CURVY + HOURGLASS

Look for: Flattering fit-and-flare silhouettes in structured fabrics. For added sex appeal, try curve-clinging cuts that highlight your hourglass figure.

2. BODY TYPE: Round

Look for: Swingy trapeze numbers, simple shifts, or empire-waist cuts to create dimension around a round tummy.

3. BODY TYPE: ATHLETIC

Look for: Body-hugging designs that not only show off your hard-earned muscles but also create curves in all of the right places.

4. BODY TYPE: LONG & LEAN

Look for: Ankle-grazing and calf-length, diaphanous dresses in the form of slips and body-framing sheaths.

5. BODY TYPE: PETITE

Look for: Easy minis that won't overwhelm your frame. Find drama with girly ruffles or bold color.

6. Inverted Triangle

Look for: Details—like sweet ruffles, sexy cut-outs, or one-shoulder silhouettes to balance a top-heavy silhouette.

Tuesday, October 31, 2017

Can You Guess Dolly Parton's Biggest Fashion Regret?

Dolly Parton is known for her sequin-flavored fashion taste, but the country singer never takes her style too seriously. After all, the witty star once famously said: "You'd be surprised how much it costs to look this cheap!"

Even with her laid-back attitude, though, Parton's not immune to fashion regrets. Recently, the icon sat down with People and spilled all about her most memorable wardrobe malfunctions.

"My last fashion disaster — that happens all the time, because I'm always wearing clothes too tight," Parton revealed. "I buy them small, and then I have them taken in, usually." But when forced to to choose a single biggest disaster, Parton honed in on a dress she wore to the 1978 Country Music Association Awards.

"My whole dress popped right up through the middle, just about the time I was going up for an award," she shared. "I had to borrow a coat, or somebody's shawl, to hold over me. Remember that, back years ago?"

Dolly has spoken about the 1978 incident before, telling People last year: “I remember thinking this is such a beautiful dress, but the fabric is so delicate! I thought, 'Man, as tight as I wear my clothes…' — and I was a little hefty then anyway! – I thought 'I hope this all holds together! When they called my name, I felt something creeping up my stomach and I thought, 'Oh My God — my dress is coming apart!' And I thought 'What am I gonna do?'" Luckily, Kenny Rogers' ex-wife Marianne Rogers came to the rescue, lending Dolly her fur stole.

The country icon 'fessed up to the incident when she took the mic that evening, telling the crowd: "I had this dress made in case I won and about five minutes ago, I was hoping I wouldn't win because I busted the front out of it!” she said at the time, adding to raucous laughter from the crowd, “But my daddy says that's what I got for putting 50 pounds of mud in a five pound bag!'”

For the record, we can't recall any incidents in which Dolly was less than total perfection. And at the moment, her appearance at the 2017 Emmy Awards with 9 to 5 castmates Jane Fonda and Lily Tomlin is pretty much our favorite thing. But Dolly, listen: if you ever need to borrow a coat again, call us.

Tuesday, October 24, 2017

Getting the scoop on fall fashion can be fun and unique experience

Every year I try to get to an event or two during Philly Fashion Week (PFW), just to be a part of the excitement and see what Philly's designers are presenting to the fashion world. Let's face it, PFW is not just plain old fun, but rather, it's more of an experience! Philly's Fashion Week isn't stuffy and serious, only for the swanky rich, famous and connected, like New York's Fashion Week or L.A.'s, or Paris' or London's shows appear to be. Truthfully, I have never attended all of those international shows, so I am only guessing what they are like, based on the movies and news clips that I've seen. But I have been to PFW more than once, and everyone who wants to go or has the interest is invited to join in the fun and glamorous pizazz of this weeklong, full-of-life party for Philly-area 'phashionistas.'

Although there were many fashion shows and events during the week-long PFW (Sept. 18-23), including a show at Macy's in Center City and an afternoon children's fashion show, I could only attend one event this year. I chose the Friday night Runway I show located at Dilworth Park, right smack in front of City Hall. This year's venue was a breathtaking scene with the fountains and lights at night. The event looked just like something one would see at New York Fashion Week, with tents, lights, a long runway for models wearing the city's hottest fashions, a PFW backdrop for photo taking, photographers milling around with expensive cameras with long lenses and attendees glammed up in outfits that you'd only see, well, at a Fashion Week. There was even a trunk show following the runway extravaganza.

Some of the outfits off-stage, worn by those in attendance, were just as all-out, over-the-top and eye-catching as the outfits worn by models in the show. In fact, half of my amusement that night was checking out the outfits that people chose to wear to the show — the high boots, flowing overcoats, high heels higher and more exotic than I had ever seen before in person, unique hats, and all kinds of other ensembles that screamed, "Look at me, look at me,” so that is what I did throughout the night. I looked at them — one extreme outfit after the next. The operative word of the night was "glam,” and I really enjoyed seeing guys and ladies dressed to the nines for the evening of fun and fashion.

The designers that showcased their work during the Runway I show were; Love Cili, J. Pratt, Victoria Wright Designs, Ke' Collection, Mariah Lynn Designs, Shahedah Textiles, Tertu Designs, Burning Guitars, Shrutis Designs, Steel Pony, Clarence Clottey London, and Laura Gomez, Dominique Albertini and Amira Myers from the Moore College of Art.

Most of the outfits on the catwalk were way over the top. In other words, I can't picture too many average people who would wear them out in public, although I don't want to generalize. There were definitely many that would look stylish, flattering and smart on the under-35 population. I attended the fashion show with my two daughters, so every other outfit or so, I would have to lean in to ask what these younger-than-me ladies thought of a piece on stage. I did this to confirm that it wasn't just my age preventing me from fully understanding the beauty of certain pieces.

In all honesty, some of these designers presented hats that had to be 2 feet tall, women's shirts that were completely see-through, dresses that looked like sewn-together shredded rags, men's jumpsuits that were brightly colored and patterned (Thinking as hard as I could, I could not come up with a single guy that I know who would wear one), and a men's outfit that consisted of two blankets sewn together. I felt stupid as I watched the room erupt into a standing ovation and applause, because I just didn't get how the blanket outfit worn on top of a pulled-around-the-face hoodie was a fashion statement. This is the night that I learned a valuable lesson.

I always wondered why designers had so many outfits in a show that seemed unpractical, ridiculous, outrageous and — do I dare say — often quite hideous. It was at this show that I learned from the experts sitting near me, that fashion designers purposely make these outlandish fashion statements on the runways because they get people to pay attention and talk about them and their collections. They take the risk because they want to entertain, be remembered, stand out from the others and create publicity and noise by their outrageousness, their out-of-the-box, off-the-charts creativity. Designers rarely get noticed by parading hum-drum ensembles on the runway. I had never realized that designers created some of these fashions just to get noticed and get people talking about them, not really for the clothes' street value wearability.

Runway designs are a form of wearable artwork, I was told. The emphasis is supposed to be on beauty and innovation, not functionality. Now I know.

Tuesday, October 17, 2017

5 reasons plus-size style is in the spotlight

Nearly 70 percent of women in the U.S. wear a size 14 or above. So why, then, do these shoppers only make up about 16 percent of total apparel sales, according to market research firm NPD Group?

It comes down to options — particularly, a lack of them in stores that cater to this group. Meanwhile, 78 percent said they'd be willing to spend more on clothing if more designers offered something in these sizes, reports a recent study by plus-size startup Dia & Co, which surveyed 1,500 women who wear a size 14 or up.

At last, the fashion industry may be wising up to this disparity, as well as the money that could be made for brands that address it with more choices for more sizes. At New York Fashion Week this season, plus-size clothing had its strongest showing on the runway in recent memory — or maybe ever. In several cases, fashion for all was celebrated with straight and plus sizes each having their turn in the spotlight.

Here are five ways plus-size style stole the show and the designers who helped make it happen.

1. "A banner season for body diversity": For the first time in New York Fashion Week history, plus-size models walked in 12 shows, with a total of 90 being cast, according to the FashionSpot's biannual Diversity Report. That's up from 26 models last season and 16 last fall. At the February 2016 shows, just four were featured.

2. Sharing the runway: Several noted designers had a mix of straight and plus-size models walk in their shows. Christian Siriano included 10 curvy models in his cast — the most in a show that wasn't entirely full-figured fashions. Chromat, Michael Kors, Prabal Gurung, Tracy Reese, Tome, Eckhaus Latta and Anna Sui were some others who followed suit.

3. Exclusive shows: Two shows at New York Fashion Week were devoted to plus-size style. Canadian brand Addition Elle, whose moto is "style isn't limited by size," unveiled a see now/buy now collection of relaxed bombers, shirt dresses accented with corset belts, striking lace eveningwear and sparkly sheath dresses. Supermodel Ashley Graham also debuted her latest lingerie pieces for the brand. Torrid, which serves sizes 10 to 30, showed off selections for spring, including a mix of edgy looks (black bodycon dresses, dark denim, netted layering pieces, etc.) and playful florals.

4. Speaking up: Lauren Chan, an editor at Glamour magazine and former model represented by Ford, modeled a red halter-style swimsuit with white piping for the swim and sport brand Chromat. But when she was bombarded with body-shaming comments, mostly from men, she said on social media, she didn't shy from the limelight. "My whole body of work as an editor is focused on redefining the social norms about size and on making women feel valued no matter what they look like. Period," she wrote as part of her response on Instagram. Glamour also sounded off with more supportive comments.

5. Conference call: While runway shows unfolded across Manhattan, theCURVYcon conference brought together some of the industry's leading brands, stylists, bloggers, media personalities and more for a body-positive experience, complete with shopping, fitness sessions and panels. Homegrown ModCloth was on site to share its wide selection of styles in a range of sizes.